This is one of my favourite new hats i picked up last week at the Atelier New Regime flagship store opening in Saint-Henri. For those of you that aren’t familiar with Atelier New Regime, it’s a Montreal-based streetwear brand that’s been buzzing quite a bit in the last couple of years. You may have seen Amber Rose or French Montana rocking a white button-up with the words “HOOD RICH”, or possibly Post Malone rocking a shirt with the words on the collar “F*CK YOU, PAY ME”. If you follow their movement, they’re living proof of how much hard work can pay off.
Support Montreal and check out the new store in Saint-Henri!
Atelier New Regime
4632 Notre-Dame St W.
MON – WED 11AM – 7PM
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